William's creative designs are a result of his personal integration and the reaching of a plateau of wholeness. He has personally selected the designs for the Spirit-of-Success Ltd. collection. In this collection you may notice the artistic difference with each piece of jewelry because here you will find a beautiful montage of his work on display. The logo for the line is a symbol representing the sacrifices in William's life which he has endured in order to become the person that he is today.

His designs reflect the varied heritage, environment, and the vast geography of South Dakota. Much of his artistic creativity comes from the majestic Buffalo and the great American Indians that settled here first in the Dakota region. The beads, feathers, and the eagles all have various meanings and symbolism with life.

Made in the spirit of success for his successes, and to be worn for the celebration of your successes, in deed a varied interpretation.